What was once a time-consuming, labor-intensive process can now be accomplished in as little as 15 minutes.
No more waiting days for access to inventory feeds. No more FTP file transfers to setup. No more complicated configuration. Simply point the Hoot Monitor to the Dealer’s AdWords campaign, and your work is done. Same day setups are now the norm.
The secret to the Hoot Monitor’s astonishing speed to launch is the result of a new approach to determining which vehicle ads should be enabled and which should be paused.
Instead of making logical comparison between campaign structure and an inventory data feed, the Hoot Monitor bases status decisions on the experience a shopper would have clicking on the ad.
If the ad lands on a SRP showing a successful set of vehicles, the corresponding ad group is enabled. If the ad lands on a ‘no results found’ page or error page, the corresponding ad group is paused.