- Additional Text Lines in Expanded Search Ads
- New Filtering Options in Custom Feeds
Learn more about these updates below!
Additional Text Lines in Expanded Search Ads
On August 22, Google began supporting two additional lines in expanded text ads. Campaign managers now have three headlines and two description lines available, and the two description lines max length have been increased from 80 to 90 characters. Altogether this almost doubles the amount of text we can fit in a search ad.
As of August 31, the Hoot Monitor’s Campaign Builder tool also supports the additional headline and description line. Updating dealer search ads quickly to take advantage of the larger size will allow your agency to get a competitive edge over other slower-moving agencies.
So break out the thesaurus and start filling up the 130 additional characters we now have available in search ads.
New Filtering Options in Custom Feeds
We have added three new filtering options to custom feeds. Users can now create filters based on mileage, price, and condition for certified vehicles. For price and mileage, filters can be set to include low-to-high ranges. This gives campaign managers the ability to create custom feeds to promote vehicle groupings like ‘used cars under $10,000’.
Note that to addition of the certified condition filter will only apply for feeds that have been configured to flag certified vehicles, which only includes dealer accounts setup prior to August 31. In your Facebook feeds, you will see these listed as “CPO” in the ‘state_of_vehicle’ column. Please email support to request the update for the certified condition for any dealer account setup prior to August 31.