On October 16, 2018, Hoot Interactive announced the official release of the DRiV video ad product. Short for Dynamic Responsive Inventory Video, DRiV extends Hoot’s suite of automotive inventory advertising tools into the world of video advertising and Connected TV.
DRiV is a video ad product that:
- Updates automatically with current, in stock vehicles.
- Immediately Responds to inventory changes.
- Can be tailored to target specific in-market shoppers based on buying intent.
So, in-market SUV shoppers will see ads promoting SUVs, and truck shoppers will see ads promoting trucks, all without the hassle of additional production.
“With the rapid consumer adoption of Connected TV and the new programmatic capabilities that come along with it, extending our platform to support dynamic video ads has become a top priority over the last year” says Hoot’s founder, Miles Olson. “With DRiV, dealerships can be running TV ads that promote price drops that occurred only hours before the ad aired. That’s powerful, and it’s only the tip of the iceberg of what can be accomplished with dynamic video on Connected TV.”
Hoot Interactive’s software has supported dynamic search and dynamic display advertising campaigns for over 2,000 US dealerships via Hoot’s agency partners. With the addition of Andrew Park to Hoot’s management team and a partnership with Tom Park Media, Hoot can now provide agency clients the benefits of inventory-specific advertising to a third advertising channel. “By combining Hoot’s existing inventory integration engine with newly developed video production technology, we’re able to do what was never before possible. We’re able to deliver TV ads that adapt.“ says Andrew.
About Hoot Interactive
Originally founded in 2009, Hoot Interactive is now a leading dynamic advertising platform in the automotive industry used by over 50 digital advertising agencies. The Hoot Monitor software platform connects dealer inventory with digital advertising campaigns to intelligently deliver the most relevant promotions to potential car buyers based on behavioral or demographic audience identification.