Hoot Interactive, a leading provider of dynamic advertising technology, today announced that industry veteran Brenton Rose has joined the company as Chief Operating Officer. In his role as COO, Brenton will oversee all client-facing support and services. He will further lead product management as the primary team member guiding Hoot’s product development road map.
“I don’t think we could have found anyone better suited for this role.” said CEO, Miles Olson. “We’re very lucky to have someone joining us with such extensive experience in the challenges our agency clients face when deploying advanced dynamic advertising solutions at scale. As we continue to grow, his contributions will be critical to maintaining operational efficiency, client satisfaction, and guiding strategic improvements to the software.”
Over the last decade, Rose has headed up ad operations for some of the largest digital marketing companies in the automotive vertical. Prior to joining Hoot, Rose was Senior Director of Operations & Product for Affinitiv, providing data-driven marketing solutions to over 6,500 US dealerships. Before Affinitiv, Rose lead both agency services and the development of dynamic ad tech solutions for Dealer.com’s agency services division.
“I am very excited to be part of the development and delivery of Hoot’s technology solutions.” said Rose. “Dynamic ad capabilities have become increasingly important over the last few years in search and display. Now, with the convergence of dynamic ad tech and Connected TV, we are poised to transform the way advertisers communicate with consumers on that big screen in the living room.”
About Hoot Interactive
Hoot Interactive is a marketing technology company that is revolutionizing the way the automotive industry advertises vehicle inventory. Founded by veteran digital advertising professionals in 2009, we have created a suite of software tools that address some of the biggest challenges in inventory-driven advertising. Our goal is to provide digital agencies the capabilities to implement and manage advanced dynamic inventory advertising campaigns in less time, with less effort, and at a lower cost.