The Challenge:
A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for each vehicle. Would you want to manage the ad groups differently considering that there are so many more Sportages? Search campaign managers may want to give high-volume vehicles different treatment than low-volume vehicles. For example, you may want to. . .
· Display the count of a vehicle in ads only if there are two or more in inventory.
· Display the color of a vehicle in ads only if there is just one in inventory.
· Set a higher ad group bid if there are more than 10 in inventory.
This has been impossible to automate with auto templates until now.
The Solution:
Count values for condition, make, model, and body type are now selectable options in auto template filters.
Setting a filter for ‘used model count’ > 3 will result in that template only building campaign structure for those used models with over three units in inventory. Used models where there are only one or two units in inventory will be ignored as if that model wasn’t in inventory at all. A user could then create a second template for ‘used model count </= 3’ to give those vehicles different treatment.
Global Library Support
The Challenge: There are several circumstances where client libraries do not stay up to date when new vehicles arrive in the market. From our client’s perspective this task can be cumbersome and arduous as their focus is on campaign performance and reporting. This...
Design Elements in Video Templates
The Challenge: Even when using a companion video as the primary creative for a video ad, many design elements such as colors, fonts, logos, and disclaimers must be defined by the advertiser. Previously, these specifications were provided via support ticket...
Alternate Values in Client Libraries for Pre-build Templates
The Challenge: Some vehicles are often referred to by something different than the manufacturer-defined make and model names. For example, Volkswagen may be referred to as “VW” and a Silverado 1500 might be referred to as simply “Silverado”. Search campaign managers...
