Miles Olson

CTV, OTT. . . WTF?

CTV, OTT. . . WTF?

American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers are emerging (Hulu, Amazon Prime, Sling TV). And most important for advertisers, the way we purchase ad placement is...

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Dynamic Video Ads Have Arrived!

Dynamic Video Ads Have Arrived!

Is your agency ready for the Connected TV revolution? After nearly a year in development, Hoot Interactive is formally announcing the availability of Dynamic Video ads. Dynamic video ads are a new ad format that allows current dealer inventory to be dynamically...

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