American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers are emerging (Hulu, Amazon Prime, Sling TV). And most important for advertisers, the way we purchase ad placement is...
Is your agency ready for the Connected TV revolution? After nearly a year in development, Hoot Interactive is formally announcing the availability of Dynamic Video ads. Dynamic video ads are a new ad format that allows current dealer inventory to be dynamically...
On October 16, 2018, Hoot Interactive announced the official release of the DRiV video ad product. Short for Dynamic Responsive Inventory Video, DRiV extends Hoot’s suite of automotive inventory advertising tools into the world of video advertising and Connected TV....
Hello Hoot Monitor users! We have two important updates to announce this month: Additional Text Lines in Expanded Search Ads New Filtering Options in Custom Feeds Learn more about these updates below! Additional Text Lines in Expanded Search Ads On August 22, Google...
We are pleased to announce that display feeds are now supported for dynamic campaigns on the Jumpstart publisher portfolio. Jumpstart, a division of Hearst Publishing, is the exclusive outlet for advertising on premium automotive publishers like Car & Driver and...
This Digital Dealer webinar was held on July 26, 2018, by Miles Olson, Founder of Hoot Interactive. Watch the video now if you'd like to learn more about dynamic inventory advertising, including what works, what doesn't, and what's to come.
We are excited to announce that the Hoot Monitor now provides a method for users to filter inventory feeds based on image type! All inventory records are now tagged with one of the following image classifications, which can be added as filters in Custom Feeds. For many DMS platforms, image URLs don’t provide an indication…
Watch this video now to learn how you can test your dynamic remarketing tags to make sure they are firing correctly from dealers’ websites! We’ll be checking both Dynamic Remarketing Pixels, the term Facebook uses, and Dynamic Remarketing Scripts, the terms that AdWords uses. The reason we’re teaching users…
In this support video, you'll learn more about custom feed subscriptions and advanced feed options for Dynamic Display Campaigns.
Watch the video below now to learn exactly how to create Dynamic Remarketing Ads in AdWords.
Watch this video now to learn the setup process for Dynamic Display Campaigns in AdWords.
Ready to learn how to setup Dynamic Remarketing Campaigns on Facebook? Then watch the video below now! We’ll cover setting up the inventory integration with your dynamic display campaigns on Facebook and go through the following steps. Step 1: Requesting the Dynamic…
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