The Challenge: Even when using a companion video as the primary creative for a video ad, many design elements such as colors, fonts, logos, and disclaimers must be defined by the advertiser. Previously, these specifications were provided via support ticket...
American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers are emerging (Hulu, Amazon Prime, Sling TV). And most important for advertisers, the way we purchase ad placement is...
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