The Challenge: There are several circumstances where client libraries do not stay up to date when new vehicles arrive in the market. From our client’s perspective this task can be cumbersome and arduous as their focus is on campaign performance and reporting. This...
Count Filtering in Auto Templates
The Challenge: A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for each vehicle. Would you want to manage the ad groups differently considering that there are so many more Sportages? Search campaign managers may want...
Alternate Values in Client Libraries for Pre-build Templates
The Challenge: Some vehicles are often referred to by something different than the manufacturer-defined make and model names. For example, Volkswagen may be referred to as “VW” and a Silverado 1500 might be referred to as simply “Silverado”. Search campaign managers...
Dynamic Inventory Advertising – What Works, What Doesn’t, and What’s to Come
This Digital Dealer webinar was held on July 26, 2018, by Miles Olson, Founder of Hoot Interactive. Watch the video now if you'd like to learn more about dynamic inventory advertising, including what works, what doesn't, and what's to come.
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