With the rapid adoption of OTT comes an avalanche of automation improvements in the full span of the “TV” advertising marketplace. Sharing many of the benefits of their dynamic display ad siblings, dynamic video ads offer solutions to long-standing challenges in the...
Hoot How-To
Global Library Support
The Challenge: There are several circumstances where client libraries do not stay up to date when new vehicles arrive in the market. From our client’s perspective this task can be cumbersome and arduous as their focus is on campaign performance and reporting. This...
Design Elements in Video Templates
The Challenge: Even when using a companion video as the primary creative for a video ad, many design elements such as colors, fonts, logos, and disclaimers must be defined by the advertiser. Previously, these specifications were provided via support ticket...
Count Filtering in Auto Templates
The Challenge: A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for each vehicle. Would you want to manage the ad groups differently considering that there are so many more Sportages? Search campaign managers may want...
Hoot How To: Filter Images in Dynamic Display Feeds
We are excited to announce that the Hoot Monitor now provides a method for users to filter inventory feeds based on image type! All inventory records are now tagged with one of the following image classifications, which can be added as filters in Custom Feeds. For many DMS platforms, image URLs don’t provide an indication…
Hoot How To: Test Dynamic Remarketing Tag Installations
Watch this video now to learn how you can test your dynamic remarketing tags to make sure they are firing correctly from dealers’ websites! We’ll be checking both Dynamic Remarketing Pixels, the term Facebook uses, and Dynamic Remarketing Scripts, the terms that AdWords uses. The reason we’re teaching users…
Hoot How To: Utilize Custom Feed Subscription
In this support video, you'll learn more about custom feed subscriptions and advanced feed options for Dynamic Display Campaigns.
Hoot How To: Create Dynamic Remarketing Ads in AdWords
Watch the video below now to learn exactly how to create Dynamic Remarketing Ads in AdWords.
Hoot How To: Setup Dynamic Display in AdWords
Watch this video now to learn the setup process for Dynamic Display Campaigns in AdWords.
Hoot How To: Setup Dynamic Remarketing Campaigns in Facebook
Ready to learn how to setup Dynamic Remarketing Campaigns on Facebook? Then watch the video below now! We’ll cover setting up the inventory integration with your dynamic display campaigns on Facebook and go through the following steps. Step 1: Requesting the Dynamic…
Hoot How To: Setup Your Ad Customizer Feed Links in AdWords
This video tutorial will show you step-by-step how to set up your ad customizer feed links in AdWords. We’ll cover how to use your ad customizer feeds from the inventory monitor system and set those up with your AdWords account in Business Data. The process here…
Hoot How To: The Basics of Using the Hoot Monitor Campaign Builder Tool
In this video, we'll go over the basics of using the Hoot Monitor Campaign Builder Tool. This video will show you how to rapidly build-out a campaign structure in Ad Words. Watch the video now for a step-by-step guide for building a basic Used Vehicle Campaign.
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