With the rapid adoption of OTT comes an avalanche of automation improvements in the full span of the “TV” advertising marketplace. Sharing many of the benefits of their dynamic display ad siblings, dynamic video ads offer solutions to long-standing challenges in the...
Design Elements in Video Templates
The Challenge: Even when using a companion video as the primary creative for a video ad, many design elements such as colors, fonts, logos, and disclaimers must be defined by the advertiser. Previously, these specifications were provided via support ticket...
Pull the Data You Need Faster than Ever with Hoot Interactive’s New Video Impression Reporting
All of us at Hoot Interactive are excited to announce that we’ve recently launched a new feature that allows for effortless Video Impression Reporting! This new feature is now available to all of our clients who currently utilize programmatic delivery for their video...
Here’s why you must include dynamic video ads in your inventory marketing strategy
If you’re already leveraging other mediums for your inventory marketing, adding a video component is really a no-brainer.
Dynamic Video Ads Have Arrived!
Is your agency ready for the Connected TV revolution? After nearly a year in development, Hoot Interactive is formally announcing the availability of Dynamic Video ads. Dynamic video ads are a new ad format that allows current dealer inventory to be dynamically...
Dynamic Inventory Advertising – What Works, What Doesn’t, and What’s to Come
This Digital Dealer webinar was held on July 26, 2018, by Miles Olson, Founder of Hoot Interactive. Watch the video now if you'd like to learn more about dynamic inventory advertising, including what works, what doesn't, and what's to come.
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