News & Resources
Display & Retargeting
Here’s why you must include dynamic video ads in your inventory marketing strategy
If you’re already leveraging other mediums for your inventory marketing, adding a video component is really a no-brainer.
Brenton Rose named COO at Hoot Interactive
Hoot Interactive, a leading provider of dynamic advertising technology, today announced that industry veteran Brenton Rose has joined the company as Chief Operating Officer. In his role as COO, Brenton will oversee all client-facing support and services. He will...
CTV, OTT. . . WTF?
American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers are emerging (Hulu, Amazon Prime, Sling TV). And most important for advertisers, the way we purchase ad placement is...
Dynamic Video Ads Have Arrived!
Is your agency ready for the Connected TV revolution? After nearly a year in development, Hoot Interactive is formally announcing the availability of Dynamic Video ads. Dynamic video ads are a new ad format that allows current dealer inventory to be dynamically...
Hoot Interactive Announces New Dynamic Inventory Video Advertising Software
On October 16, 2018, Hoot Interactive announced the official release of the DRiV video ad product. Short for Dynamic Responsive Inventory Video, DRiV extends Hoot’s suite of automotive inventory advertising tools into the world of video advertising and Connected TV....
Feature Update Annoucement
Hello Hoot Monitor users! We have two important updates to announce this month: Additional Text Lines in Expanded Search Ads New Filtering Options in Custom Feeds Learn more about these updates below! Additional Text Lines in Expanded Search Ads On August 22, Google...
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