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Hoot Interactive Announces New Dynamic Inventory Video Advertising Software
On October 16, 2018, Hoot Interactive announced the official release of the DRiV video ad product. Short for Dynamic Responsive Inventory Video, DRiV extends Hoot’s suite of automotive inventory advertising tools into the world of video advertising and Connected TV....
Feature Update Annoucement
Hello Hoot Monitor users! We have two important updates to announce this month: Additional Text Lines in Expanded Search Ads New Filtering Options in Custom Feeds Learn more about these updates below! Additional Text Lines in Expanded Search Ads On August 22, Google...
Announcing Jumpstart Publisher Portfolio Support
We are pleased to announce that display feeds are now supported for dynamic campaigns on the Jumpstart publisher portfolio. Jumpstart, a division of Hearst Publishing, is the exclusive outlet for advertising on premium automotive publishers like Car & Driver and...
Dynamic Inventory Advertising – What Works, What Doesn’t, and What’s to Come
This Digital Dealer webinar was held on July 26, 2018, by Miles Olson, Founder of Hoot Interactive. Watch the video now if you'd like to learn more about dynamic inventory advertising, including what works, what doesn't, and what's to come.
Hoot How To: Filter Images in Dynamic Display Feeds
We are excited to announce that the Hoot Monitor now provides a method for users to filter inventory feeds based on image type! All inventory records are now tagged with one of the following image classifications, which can be added as filters in Custom Feeds. For many DMS platforms, image URLs don’t provide an indication…
Hoot How To: Test Dynamic Remarketing Tag Installations
Watch this video now to learn how you can test your dynamic remarketing tags to make sure they are firing correctly from dealers’ websites! We’ll be checking both Dynamic Remarketing Pixels, the term Facebook uses, and Dynamic Remarketing Scripts, the terms that AdWords uses. The reason we’re teaching users…
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