The Challenge: A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for each vehicle. Would you want to manage the ad groups differently considering that there are so many more Sportages? Search campaign managers may want...
Hoot Monitor How To
Alternate Values in Client Libraries for Pre-build Templates
The Challenge: Some vehicles are often referred to by something different than the manufacturer-defined make and model names. For example, Volkswagen may be referred to as “VW” and a Silverado 1500 might be referred to as simply “Silverado”. Search campaign managers...
Hoot How To: The Basics of Using the Hoot Monitor Campaign Builder Tool
In this video, we'll go over the basics of using the Hoot Monitor Campaign Builder Tool. This video will show you how to rapidly build-out a campaign structure in Ad Words. Watch the video now for a step-by-step guide for building a basic Used Vehicle Campaign.
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