News & Insights

2 min read

Top Seven Benefits of Dynamic TV Advertising and Real-Time Offer Updates on OTT/CTV

Paul Tober: Feb 26, 2025

Unlocking the Power of Dynamic TV Advertising: The Future of Real-Time Pricing and Engagement In an era where consumers...

2 min read

Hoot Interactive Unveils Cutting-Edge Dynamic Creative for OTT/CTV

Nicole Borland Agniel: Feb 19, 2025

Revolutionizing Real-Time TV Advertising with Hoot Vid AI's enhanced user experience and interface Hoot Interactive, a...

1 min read

Hoot Interactive Launches HootVid, a Dynamic Video Creation Platform

Miles Olson: Nov 4, 2024

Easy-to-use, low-cost platform enables quick, customizable video editing; available for free trial HootVid is a fully...

It's Here, It's FINALLY Here!

Miles Olson: Jul 12, 2024

View our "What The Heck Is A Dynamic Video Ad" explainer video. The word "dynamic" has many different meanings in the...

New Template – Holiday Postcards

Miles Olson: Dec 8, 2023

A new seasonal template option has been added to the HootVid library! Introducing the “Holiday Postcards” template....

New Template – Price Tags

Miles Olson: Dec 1, 2023

A new template option has been added to the HootVid library! Introducing the “Price Tags” template. Click the link in...

1 min read

New Feature: Source Sheets

Miles Olson: Nov 28, 2023

Source Sheets is a new HootVid feature, which allows dynamic content to be stored and managed from within the platform....

1 min read

Advertise the Vehicles Dealers Want to Sell Most

Miles Olson: Oct 30, 2023

Dynamic video ads give you the ability to promote the SPECIFIC VEHICLES dealers want to sell the most. That seems like...

Integrated Marketing: CTV Ads That Play Nice With Social Media

Miles Olson: Oct 29, 2023

Many advertisers are already leveraging Facebook to announce special promotions, sale items, upcoming events, newly...

Can Only Big Grocers Afford Dynamic Video Ads?

Miles Olson: Oct 27, 2023

Walgreens (not HootVid) This dynamic Walgreens ad has been seen running on YouTube promoting current product specials....

Entertainment Advertisers LOVE Dynamic Ads!

Miles Olson: Oct 27, 2023

Toledo Zoo The Toledo Zoo wanted to increase awareness and drive attendance to the many special events that were on...

1 min read

Making Video Ads Dynamic in 2023

superadmin: Jan 25, 2023

With the rapid adoption of OTT comes an avalanche of automation improvements in the full span of the “TV” advertising...

1 min read

Count Filtering in Auto Templates

superadmin: Feb 15, 2021

The Challenge: A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for...

Design Elements in Video Templates

superadmin: Feb 15, 2021

The Challenge: Even when using a companion video as the primary creative for a video ad, many design elements such as...

2 min read

Alternate Values in Client Libraries for Pre-build Templates

superadmin: Feb 15, 2021

The Challenge: Some vehicles are often referred to by something different than the manufacturer-defined make and model...

1 min read

Pull the Data You Need Faster than Ever with Hoot Interactive’s New Video Impression Reporting

superadmin: Jul 27, 2020

All of us at Hoot Interactive are excited to announce that we’ve recently launched a new feature that allows for...

1 min read

Brenton Rose named COO at Hoot Interactive

superadmin: Oct 25, 2019

Hoot Interactive, a leading provider of dynamic advertising technology, today announced that industry veteran Brenton...

1 min read

CTV, OTT. . . WTF?

Miles Olson: Sep 16, 2019

American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV)....

2 min read

Dynamic Video Ads Have Arrived!

Miles Olson: Oct 19, 2018

Is your agency ready for the Connected TV revolution? After nearly a year in development, Hoot Interactive is formally...

1 min read

Hoot Interactive Announces New Dynamic Inventory Video Advertising Software

Miles Olson: Oct 18, 2018

On October 16, 2018, Hoot Interactive announced the official release of the DRiV video ad product. Short for Dynamic...

1 min read

Announcing Jumpstart Publisher Portfolio Support

Miles Olson: Sep 18, 2018

We are pleased to announce that display feeds are now supported for dynamic campaigns on the Jumpstart publisher...

1 min read

Feature Update Annoucement

Miles Olson: Sep 18, 2018

Hello Hoot Monitor users! We have two important updates to announce this month: Additional Text Lines in Expanded...

1 min read

Hoot How To: Filter Images in Dynamic Display Feeds

Miles Olson: Jul 5, 2018

We are excited to announce that the Hoot Monitor now provides a method for users to filter inventory feeds based on...

Hoot How To: Utilize Custom Feed Subscription

Miles Olson: Jun 18, 2018

In this support video, you’ll learn more about custom feed subscriptions and advanced feed options for Dynamic Display...

Hoot How To: Setup Dynamic Display in AdWords

Miles Olson: Jun 18, 2018

Watch this video now to learn the setup process for Dynamic Display Campaigns in AdWords.

Hoot How To: Setup Your Ad Customizer Feed Links in AdWords

Miles Olson: Jun 18, 2018

This video tutorial will show you step-by-step how to set up your ad customizer feed links in AdWords.

Hoot How To: Setup Dynamic Remarketing Campaigns in Facebook

Miles Olson: Jun 18, 2018

Ready to learn how to setup Dynamic Remarketing Campaigns on Facebook? Then watch the video below now!

Facebook Dynamic Ads 101: What they are and why they help you sell more cars

Miles Olson: Jun 12, 2018

Facebook automotive dynamic ads allow you to optimize your ads where the content of the ad is determined based on what...