News & Resources
Display & Retargeting
Making Video Ads Dynamic in 2023
With the rapid adoption of OTT comes an avalanche of automation improvements in the full span of the “TV” advertising marketplace. Sharing many of the benefits of their dynamic display ad siblings, dynamic video ads offer solutions to long-standing challenges in the...
Global Library Support
The Challenge: There are several circumstances where client libraries do not stay up to date when new vehicles arrive in the market. From our client’s perspective this task can be cumbersome and arduous as their focus is on campaign performance and reporting. This...
Design Elements in Video Templates
The Challenge: Even when using a companion video as the primary creative for a video ad, many design elements such as colors, fonts, logos, and disclaimers must be defined by the advertiser. Previously, these specifications were provided via support ticket...
Count Filtering in Auto Templates
The Challenge: A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for each vehicle. Would you want to manage the ad groups differently considering that there are so many more Sportages? Search campaign managers may want...
Alternate Values in Client Libraries for Pre-build Templates
The Challenge: Some vehicles are often referred to by something different than the manufacturer-defined make and model names. For example, Volkswagen may be referred to as “VW” and a Silverado 1500 might be referred to as simply “Silverado”. Search campaign managers...
Pull the Data You Need Faster than Ever with Hoot Interactive’s New Video Impression Reporting
All of us at Hoot Interactive are excited to announce that we’ve recently launched a new feature that allows for effortless Video Impression Reporting! This new feature is now available to all of our clients who currently utilize programmatic delivery for their video...
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