4 min read
How Real-Time Data Transforms the Car Buyer's Journey
Picture this: A shopper sees an ad for the perfect car, clicks through to your website, only to discover the vehicle...
Driv (Dynamic Responsive Inventory Video)
Dynamic content updated daily in high-quality 4k format at a fraction of the cost of traditionally-produced TV ads.
With Hoot DRiV, you can effortlessly update your video ads every day to highlight current price and product information while having the unique ability to create multiple versions of your video ads. This allows you to display the vehicles that specifically match in-market shopper audiences.
Dynamic Display & Retargeting
Custom dynamic ads across the GDN and programmatic channels
Until recently, automotive agencies were forced to work with third-party service providers for the ability to run dynamic display and remarketing ads for their dealership clients.
With Hoot Monitor, agencies can now bring this capability in-house and take control of dynamic campaign management and optimization.
Dynamic Search Ads with Hoot Monitor
Every product in inventory with it’s own unique search ad. Undoubtedly the most powerful marketing tool available to advertisers is paid search. Your potential customers tell you exactly what they are looking for and you show them a matching ad that transports them to that product on your website. With Hoot Dynamic Search it’s even easier. We build the ads and manage which products run based on what is in your inventory today.
Facebook & Marketplace
An entity unto itself with a built-in audience, multiple ad types, options, targeting, and rules. If audience size alone isn’t enough to make Facebook an important option for your overall inventory marketing strategy, consider the targeting capabilities. Facebook knows more about us than we know about ourselves, and it remembers everything.
