Gain a Significant Advantage Over Traditionally Produced Ads
With Hoot DRiV, you can effortlessly update your video ads every day to highlight current price and product information while having the unique ability to create multiple versions of your video ads. This allows you to display the vehicles that specifically match in-market shopper audiences.
Highlight trucks to in-market truck shoppers and SUVs to in-market SUV shoppers with minimal effort.
Show accurate vehicle specials, recent price drops, and “Starting at” prices for new model line-ups.
Quickly change the vehicle or vehicles highlighted in your ad in a matter of minutes.
Display specific vehicles that match your in-market shopper audiences.
The Value & Benefits of Dynamic Video Ads
With Hoot DRiV, you can:
Update vehicle selection criteria to quickly change the vehicles you want to highlight. Your video ad promoting used cars under $10,000 can be updated to promote truck specials in minutes.
Take advantage of historical inventory data to promote vehicles with recent price drops or vehicles that have been in inventory over a specified number of days.
Highlight your new model line-up, showing “Starting at” prices that are always correct.
Create multiple versions of your dynamic video ads to display vehicles matching in-market shopper audiences. A Ford dealer, for example, could show F-150s to in-market truck shoppers, Explorers to in-market SUV shoppers, and Mustangs to in-market sports car shoppers.
The Power of Dynamic Video Content
Creating dynamic video ads with Hoot DRiV isn’t just easy. It’s results-driven. As an advertiser, you already know the power of making your content more relevant to your target audience.
With the rise of over-the-top (OTT) streaming media services, the one-size-fits-all approach of traditional TV advertising is no longer one of the most effective ways to reach your audience. A broad audience with a broad message means you’re likely spending good money that’s not getting great results.
With the technology of Hoot DRiV, and its ability to help you reach in-market shoppers with ads that are relevant, accurate and timely gives you an advantage like never before.
Dynamic Search Ads
Run paid search campaigns based on what’s in your inventory today with Hoot Dynamic Search Ads.