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Making Video Ads Dynamic in 2023
With the rapid adoption of OTT comes an avalanche of automation improvements in the full span of the “TV” advertising marketplace. Sharing many of...
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Count Filtering in Auto Templates
The Challenge: A dealer has 27 preowned Kia Sportages, but only 1 preowned Jeep Wrangler. You have one ad group for each vehicle. Would you want to...
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Pull the Data You Need Faster than Ever with Hoot Interactive’s New Video Impression Reporting
All of us at Hoot Interactive are excited to announce that we’ve recently launched a new feature that allows for effortless Video Impression...
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Brenton Rose named COO at Hoot Interactive
Hoot Interactive, a leading provider of dynamic advertising technology, today announced that industry veteran Brenton Rose has joined the company as...
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CTV, OTT. . . WTF?
American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers...
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Dynamic Video Ads Have Arrived!
Is your agency ready for the Connected TV revolution? After nearly a year in development, Hoot Interactive is formally announcing the availability of...
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Hoot Interactive Announces New Dynamic Inventory Video Advertising Software
On October 16, 2018, Hoot Interactive announced the official release of the DRiV video ad product. Short for Dynamic Responsive Inventory Video, DRiV...