Dynamic Video Ads Have Arrived!
Is your agency ready for the Connected TV revolution?
After nearly a year in development, Hoot Interactive is formally announcing the availability of Dynamic Video ads. Dynamic video ads are a new ad format that allows current dealer inventory to be dynamically inserted into video ads running on Connected TV, video ad networks, and Facebook.
Imagine being able to run a TV ad promoting used vehicle specials that shows photos and prices of the specific vehicles that are on sale. When one of the used specials is sold, another automatically takes its place in the ad. Imagine being able to promote a vehicle that had a price drop yesterday in today’s TV ad. This and much more is now possible with Hoot’s Dynamic Video Ads and Connected TV.
Dynamic Video Ads provide much of the same benefits as the dynamic display ads you’re currently running.
- Update vehicle selection criteria to quickly change the vehicles you want to promote.
- Create multiple versions of your dynamic video ads to display vehicles matching in-market shopper audiences.
- Take advantage of historical inventory data to promote vehicles with recent price drops or vehicles that have been in inventory over a specified number of days.
- Highlight your new model line-up, showing “Starting at” prices that are always correct.
Hoot currently offers two formats for dynamic video ads:
- Digital Asset Ads
- Companion Video Ads
Digital Asset Ads
These ads are produced using creative assets available on the dealer’s website or provided by the agency. Voiceover tracks are added to the videos based on scripts you provide or a previously-produced audio file.
The Subaru ad below is one example of the Digital Asset Ad format.
Companion Video Ads
This ad format utilizes a pre-existing video or TV ad provided by the agency or dealership. For agencies that provide video production services, this is a great option to custom produce a video that is tailored for the dynamic elements shown within the ads.
The Autoflex ad below is one example of the Companion Video Ad format.
Dynamic video ads are supported on most all DSPs and on Facebook. Running the ads via a DSP will give you the ability to reach premier video ad exchanges like SpotX and AppNexus. And these video ad exchanges will allow advertisers to begin extending their TV advertising campaigns to include users accessing programs via Connected TV.
- Video Ad Exchanges
- Connected TV
For those agencies that are unfamiliar with DSPs or do not have an existing relationship with a DSP, Hoot can recommend a few to consider.
All of this can be accomplished at a fraction of the cost of traditional video production. Video templates only require one week to produce, and they can be modified to promote different vehicle types in minutes.
Please contact Matt Perry (Matt@hootinteractive.com) to request details and pricing for Dynamic Video Ads for your dealer clients.